Versatile products, dough demos and Doughminators’ expertise await pizza makers
looking to raise the stakes at 2025 event in Las Vegas.
MINNEAPOLIS (Feb. 25, 2025)— General Mills Foodservice returns to this year’s International
Pizza Expo in Las Vegas, bringing an expanded portfolio of pizza crust solutions designed to
help pizza makers "hit the jackpot" with every pie. Taking place March 25-27, 2025, at the Las
Vegas Convention Center, Pizza Expo is the largest event of its kind and draws thousands of
pizza makers from independent and chain pizza restaurants from around the world.
At General Mills Foodservice’s booth (#2044), attendees will have the opportunity to see and
sample the latest in crust and dough to ensure their pizzas are a sure bet. From premium flour
options to dependable dough products and crust solutions, including BONICI®, TNT Crust™,
and the new Gold Medal™ All Trumps™ Dough Balls, General Mills Foodservice has the
winning hand for pizzerias aiming to deliver consistent, high-quality crust every time.
Additionally, the Doughminators™, a team with a deep knowledge of flour and technical
baking, will be on-site to guide pizza makers through their popular dough demonstrations and
Pizza Crust Boot Camp sessions.
“Every good pizza starts from the bottom up. We’re thrilled to be back at Pizza Expo, bigger
and better than ever, to showcase how our team supports pizza makers in creating crusts they
can take pride in,” said Tom Santos, Senior Technical Training Specialist at General Mills
Foodservice and a longtime Doughminator dedicated to solving dough dilemmas. “From flour
to finished crusts, our team is here to provide the insights and solutions that help our
customers make the best pizza crust possible, and we can’t wait to share our expertise.”
Interactive Booth Doubles Down on Pizza Crust Solutions
General Mills Foodservice’s booth will offer pizza makers everything they need to craft
exceptional crusts that align with their back-of-house needs:
- Live Dough Demonstrations at 11:30 a.m. and 2:00 p.m. on Tuesday, March 25, and
Wednesday, March 26
- Pizza Tastings featuring finished pizzas crafted with Gold Medal™ All Trumps™ Dough
Ball, BONICI® parbaked thin crust and BONICI® rustic flatbread
- Recipe Books, two brand-new pizza recipe collections offering a range of menu
options featuring the All Trumps Dough Ball and BONICI® flatbreads.
- BONICI® Crust Solutions, designed to meet a variety of back-of-house needs, from
convenience to high-quality performance.
- Diverse Flour Options, including clean-label, untreated flours, and specialty flours for
pizza styles like New York, Neapolitan, and Detroit.
- Custom Solutions tailored to meet specific business requirements for pizzerias.
- An Interactive Booth where attendees can scan QR codes to access detailed
resources on flour, troubleshooting, and other technical support materials.
- The Pillsbury Doughboy will be making appearances throughout the event, and there
will be fun giveaways, including pizza cutters, bowl scrapers, and exclusive Doughboy
swag.
Pizza Crust Boot Camp
For more than 25 years, the Pizza Crust Boot Camp has been a highlight of Pizza Expo. This
free, expert-led seminar lead by the Doughminators provides valuable technical and practical
insights into dough-making, ingredient functionality, troubleshooting, and crafting signature
crusts.
The sessions, taking place in room W314-316, include:
- Part 1 (Technical): Learn about the fundamental principles of dough formation,
ingredient interactions, and specialty ingredient applications.
When: Tuesday, March 25, and Wednesday, March 26, 9:30-10:30 a.m.
- Part 2 (Practical): Explore the dough-making process, methods for dough processing,
and even techniques for creating “emergency” dough.
When: Tuesday, March 25, and Wednesday, March 26, 3:30-4:30 p.m.
New Recipe Collection & Industry Resources
General Mills Foodservice will debut two pizza recipe collections featuring dozens of recipes
designed to elevate menus and help operations serve high-quality pizza and pizza-inspired
dishes with ease. Attendees can pick up the recipe booklets at the booth or book a
consultation with the sales team.
“We’ve always been proud to partner with pizza makers, helping them craft exceptional pizzas
that stand out with our breadth of pizza crust solutions, longstanding expertise in flour and
baking and now a robust collection of recipes,” Santos added. “Pizza Expo is the perfect
opportunity to connect with operators and share the latest innovations that can help them
serve up their best pizza yet. Whether you’re perfecting your dough or creating something new,
we’re here to help.”
For those unable to attend, visit the General Mills Foodservice website for dough
troubleshooting tips, instructional videos, and additional resources. Click here for more
information.
About General Mills Foodservice
General Mills Foodservice serves the foodservice and bakery industries by providing quality
products from time-trusted brands along with culinary support, nutrition education, and
marketing resources to help operators succeed. Its distinguished brand portfolio includes Big
G Cereals, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s, Annie’s and
TNT Crust/BONICI ® . For more information, please visit www.GeneralMillsFoodservice.com.
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Media Contact:
Sarah Peterson
763.764.6354
Media.line@genmills.com