Breakfast — considered an important way for students to start their day — is gaining popularity among kids ages 12 and up. This age group, traditionally known for skipping breakfast, is now making time for breakfast.
If you’re among the 90,000 schools serving breakfast to 14.45 million students each day,¹ you’re helping to meet this student demand while supporting academic success and fighting hunger.²
The key to having a booming breakfast at school is finding a balance between meeting regulatory requirements and offering what students want. You can step toward success with whole grain-rich breakfast items that are portable and offer the flavor variety students seek.
Whole grains provide nutrients like fiber, vitamins, and minerals that growing bodies need.³ And, school meals deliver — research shows school meals are a significant source of whole grains for kids.⁴ Plus, many General Mills Foodservice K-12 breakfast items are:
General Mills Foodservice is always innovating for diverse breakfast products that deliver nutrition, are regulation-ready and align with what students seek, like:
Here’s a look at the latest products designed to pep up school breakfasts…
Pillsburyᵀᴹ Breakfast Scramblers with egg and cheese, or egg, cheese, and turkey sausage in baked bread pockets are totally portable. Just heat and serve to satisfy students with one savory item that fulfills 2 grain and 1 meat/meat alternate requirements per serving.
25% Less Sugar⁷ Lucky Charmsᵀᴹ take the cereal that kids ask for most⁸ and made it with less sugar so that it meets new USDA product-based standards for added sugar. Available in 2 oz. grain cups and 1 oz. Bowlpaks, this grain-rich and gluten-free option works as both a day starter and anytime snack.
There are plenty of other inspiring options for school breakfast, explore more on-trend tastes for kids.
¹Preliminary USDA FY 2023 data ²School Nutrition Association ³USDA MyPlate ⁴Lin, Biing-Hwan, Travis A. Smith, and Joanne F. Guthrie. April 2023. Trends in U.S. Whole Grain Intakes 1994–2018: The Roles of Age, Food Source, and School Food, ERR-311, U.S. Department of Agriculture, Economic Research Service. ⁵ Technomic, K12 Multi Client Study, 2022 ⁶Techonomic, K12 Multi-Client Study, 2022 ⁷25% Less Sugar than Original Lucky Charmsᵀᴹ. No reduction in calories. Sugar content has been reduced from 9g to 6g per 1 oz. serving. ⁸By children ages 8 to 10 based on General Mills Lucky Charms Cereal Brand Pulse Tracking, July 2023.