World School Milk Day

Celebrate #CerealMilk on World School Milk Day!

Are your students ready to pour, crunch and slurp for #CerealMilk?

Every September, World School Milk Day falls on the last Wednesday of the month— this year, it's September 25th! Bring a cereal milk celebration to your school for the big day with 2 oz. equivalent grain cereal cups along with our FREE #CerealMilk tools:

Posters, promotional materials and fun activity sheets
A Snapchat filter
Team Cereal Milk activities and posters
And more!

Click here to explore our 2 oz. equivalent grain cereal cups—the best way to enjoy delicious cereal milk.

Download the #CerealMilk Execution Guide for tips on how to use each of the tools below.

What's World School Milk Day?

WSMD is an annual dairy celebration that takes place on the last Wednesday of September. It's a day dedicated to all the important health benefits linked to increased milk consumption, including:

Improved bone health
Reduced risk of type 2 diabetes
Reduced risk of cardiovascular disease
Daily source of protein, calcium and vitamin D1

Cereal is also a valuable source of nutrition for students in K-12 schools. Students who eat cereal receive these additional nutrients in their diet compared to their peers who don't:

72% more vitamin D
69% more iron
58% more vitamin A
60% more whole grains
27%-103% more B-vitamins2

Why cereal milk?

From boutique dessert shops to large restaurant chains, cereal milk-flavored drinks, ice cream and more are all the rage. Trendy dessert shops like Milk Bar and Treats Cereal Bar & Boba put their own unique spin on cereal milk. This sensation is the kind of fun, hands-on food experience that Generation Z seeks out.

Check out past cereal milk parties on World School Milk Day

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